Straight hair goes in and out of style. But for some people, there’s nothing quite like the feel of flipping a long, sleek strand of hair over the shoulder or the look of a shiny, perfectly straight ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

The natural hair movement has swept the black hair community by storm. More and more women are doing the big chop, cleaning out their cabinets, and investing in curl-centered products. Even ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.