In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...

Perplexity CEO and Co-Founder Aravind Srinivas joins 'Fast Money' to talk its AI search and ad strategy compared to Google, its growth plans, and potential for new features.

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s dominance.

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

TL;DR Key Takeaways : Combining Perplexity and NotebookLM enhances strategy development by streamlining research, analysis, and plan creation into a structured three-step workflow.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, ...

The program will temporarily provide cash advances on revenue to publishers as Perplexity builds a long-term advertising model. The advances aren’t a licensing fee for content like OpenAI’s deals.