Maurice Clemmons likely would still be sitting in an Arkansas prison cell if he hadn’t convinced former Gov. Mike Huckabee and the state’s parole board that he’d reformed while behind bars for a ...

Anyone who has ever seen some nifty, new product, said to themselves "Oooh! I have to have that," and then bought it on impulse knows the power of emotions in influencing our decisions. Marketers make ...

New research suggests that the effectiveness of common persuasion tactics can be dramatically altered by two primal emotions -- fear and romantic desire. Each day people are confronted with ...

Our team reviewed over 20 travel insurance companies, collecting and comparing data on cost, number of plans offered, coverage details, CFAR coverage amount and more. 2,250 Quotes Collected We've ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

The purpose of the present study was to assess contextual effects on children's levels of social reasoning. Children between the ages of 10 and 11½ years were given a problem in interpersonal ...

Another type of writing or reading that students are asked to do in school is persuasive in nature. But what does the word 'persuasion' actually mean? Many, many years ago in Greece, several wise ...

Statue of Aristotle at the Athens Academy in Greece.. Photo: Getty Images What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are ...