The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...

Eukaryotic genomes are packaged into chromatin, whose basic repeating unit is a nucleosome that consists of a histone octamer wrapped around 147 base pairs (bp) of DNA 1. Nucleosomes are arranged into ...

As cell phones move into the next generation called Long-Term Evolution (LTE), also sometimes called 4G, and the methods of wireless transmission change, so too must the methods of providing location ...