While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Third-party cookies are disappearing. Here’s how the shift to a privacy-first internet could impact digital advertising and small businesses in India.

AI-powered privacy. Agentic cookies use AI to control what data gets shared, which gives users more autonomy over their online privacy and personalization. Better data, less noise. Marketers get ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...