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After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Launching a digital token is a high-stakes moment that requires tight coordination across marketing, community, legal, ops and product departments. You may be a B2B software business, but if you are ...

There's no requirement to have a buzzy, PR-filled product launch. Sometimes, a quieter approach can ultimately have the ...