Gen Z pulling back from social media, except TikTok, survey finds

A new survey found that Gen Z respondents are posting and engaging less on social media, and while they turn to TikTok the most, they don't trust the app.
AOL

Middle-class shoppers are pulling back, sending alarms through the retail industry: 'There are signs of real distress on the way'

Home Depot missed forecasts as middle-class shoppers pulled back on big projects. Milder weather and housing pressures hit demand for home improvement supplies. One analyst warned the consumer ...
Wall Street Journal

One Consequence of Tariffs: Advertisers are Pulling Back, Pinterest Says

In one sign of the impact tariffs have had on the economy, social media company Pinterest said large advertisers were pulling back on spending because they are strapped by tariffs. Ad pricing at the ...
foxbaltimore

Holiday hangover? Consumers might pull back more than normal after seasonal splurge

(TNND) — After what appeared to be a big holiday shopping season, Americans might be holding their wallets a little tighter than normal. But consumer data is limited this early into the new year. And ...