You’ve probably scanned a QR code this week without thinking twice about it. It might’ve been on a menu, a package, or a flyer. What matters more is what happens after you scan it: you expect it to ...

Trust determines the scan: 53% of users won't scan QR codes from sources they don't recognize, making where and how you place your code just as important as the code itself. Poor execution is costing ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...