For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...

I’m an unabashed comic book fan. So with the latest Spider-Man movie set to hit theaters, I’m reminded of the franchise’s most quoted line, which originated during the French Revolution: “With great ...

WE HAVE always been supportive of Aviation liberalization including “open skies” agreements with other countries. Why wouldn’t we be? We were a major beneficiary of domestic aviation de-regulation.

"If equal affection cannot be, let the more loving one be me"—W. H. Auden Romantic love naturally craves reciprocity; yet not all forms of reciprocity are healthy. Some can, in fact, be toxic.