Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still ...

When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...

From chatbots and Web3 to personalization and AI, relationship marketing is no longer just about the customer relationship; it’s also about understanding how your business relationships and processes ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

The dynamics of the manufacturer-retailer relationship are complex and subject to constant power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers often ...