Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...

Two University of Iowa engineers have won funding from the National Science Foundation to develop a theory that would improve ...

Diffusion tensor imaging (DTI) is a newly developed magnetic resonance imaging (MRI) technique that analyzes the anatomy of nerve cells and a complex neuronal network of the brain. DTI technique was ...

Many applications, ranging from cosmetics such as suntan cream and hand cream through to medical uses such as antiseptic cream, widely use cream formulations. The moisture content of creams and the ...