MarTech on MSN

Why server-side tracking is making a comeback in the privacy-first era

As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...
JD Supra

Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...
adexchanger

The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...
Hosted on MSN

ChatGPT hit by a zero-click, server-side vulnerability that criminals can use to siphon sensitive data - here's how to stay safe

The vulnerability represents the first purely server-side zero-click data exfiltration, leaving almost no evidence from the perspective of businesses. With ChatGPT reporting over 5 million paying ...