Color theory clothing made simple. Find your perfect palette, match colors to your undertone, and build outfits that work.

When considering what lipstick shade works best for you, consider your skin tone (e.g., fair, medium, or deep). Knowing your skin's undertones (e.g, cold, warm, or neutral) may also help to determine ...

There are plenty of things to consider when it comes to choosing a hair color. Do you want a single-process or a double-process treatment? Do you need to lift your base shade over a number of ...

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Nothing says “seasonal makeover” like a box of hair dye. With the hair color market expected to reach 11.44 billion by 2029, coloring your hair is known to have a significant impact on your appearance ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Our skin changes subtly over time, often softening in tone, just like the way gray hair brings a beautiful shift in contrast to our features. Finding the best colors to wear with gray hair – or any ...

There’s nothing quite like opening a new box of crayons. The waxy smell, the sense of excitement at all the creations to come, the feeling of soft paper on your fingertips. It’s one of the happiest ...

When it comes to your beauty routine, it's important to know your undertones. It can be the difference between your foundation looking like second skin versus a mask or mastering that new makeup trend ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...