SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

This article is sponsored by Pura. Looking for stocking stuffers that are both thoughtful and indulgent this holiday season? Pura has you covered. Pura’s smart fragrance diffusers deliver premium ...

It seems as though almost every product is getting a "smart" upgrade lately, whether it could use one or not (most do not). Knowing this, the idea of a "smart" perfume/cologne might seem particularly ...

A new fragrance collaboration between Pura and Malala Fund supports girls’ education and showcases the brand’s long-term approach to social impact.