There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to help ...

Good branding is all about memory. The branding elements we use as building blocks: name, logo, tagline, and visual identity, are all designed to be remembered and tied distinctly to the specifics of ...

'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial ...

Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards, ...

At D&AD Festival last week I saw a range of talks, but one of the standouts for me was a talk by MassiveMusic on the power of sound. In this talk Ed Trotter (head of business development, Europe) and ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

A recent study by sonic branding agency Amp has shed light on Gen Z’s ability to recognize brands through specific sounds. The research evaluated sonic branding from 72 firms to assess the auditory ...

Sight is a powerful sense, but sound can be even more powerful. And in marketing, sound is being used more and more in branding campaigns as a way to reach consumers through their computers, MP3 ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

There is a rising tide of awareness in the world of sonic branding, and 2022 could well be the year of the 'sonic boom'. A year in which branding experts and marketers finally get to grips with the ...

We’re living in an Audio Renaissance right now. You might not have noticed yet, but your ears certainly have. Of course, whenever there’s a seismic shift in consumer behavior, it’s followed by a ...

Forbes contributors publish independent expert analyses and insights. Tech & gaming exec, futurist, & speaker on spatial computing, AI & AR. When we think of building the metaverse, we often think of ...