As I described above, quantitative models are persuasive. In my experience, people find models and numerical output inherently objective, compelling and trustworthy. Done well, models are rigorous and ...

Lies, damn lies and statistics. Occasionally I get the impression that some engineers feel we’ve just taken that step beyond statistics in our ESL modeling. In a recent discussion I was very pointedly ...

Guest blog: Bob Warfield has founded three startups, run R&D at Borland, developed software for Callidus and Oracle and created tools for Rational/Pure Atria. He currently works for SaaS customer ...

The rapid expansion of generative AI is changing the face of technology. For the first time, the words, images, and even videos appearing online may be the product not of humans but of a sophisticated ...

Cutting corners: Spreadsheets are a staple of so many jobs and business fields that it is almost impossible to quantify their economic value. People adept with this tool are in high demand and often ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

Pini Yakuel is the co-founder of Optimove, an AI-driven relationship management platform that lets brands like 800-Flowers, Adore Me and Freshly divide their customer base into micro-segments and send ...