Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

It’s only natural, then, that earlier this month TAG Heuer announced (after much speculation and rumormongering) its sponsorship of Formula 1 as part of a larger deal with LVMH and conglomerate ...

This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

Tag Heuer was confirmed as Formula One ... the data and analytics agency, F1 is now the most followed sports series in the world. In 2024, it had a global TV audience of 1.5bn, the report ...