Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected ...

There’s been a longstanding thought process that says you can either have luxury or smarts. And we’re not talking about life, but rather in watches. Smart watches are seen as a luxury but not ...

Premium smartwatches have more or less all caught up to each other when it comes to features like heart rate tracking, smart assistants, and crisp OLED displays. So how does a company like Tag Heuer ...

Apple Watch fans may have gasped at the $800 price tag of the Ultra model when it was revealed last September, but that still seems like a bargain compared to some options. TAG Heuer today revealed ...

Tag Heuer’s connection to Porsche goes back decades, and the pair of iconic brands have recently signed a partnership that goes beyond simple co-branding and into the development of new products ...

Swiss watchmaker Tag Heuer Director General Guy Semon, Tag Heuer CEO Jean-Claude Biver, Intel's new device general manager Michael Bell and Google's engineering director for Android wear David ...

Luxury watchmaker TAG Heuer has just launched its newest smartwatch, the Connected Calibre E5. After relying on Google’s Wear OS for nearly a decade, it is switching to a custom interface to fix ...