Mobile game distributor Tapjoy is launching a new service today to let advertisers reward users for the amount of time they spend with a given mobile application. Called the Pay-Per-Action Model for ...

Zoomers love games. About 86% of Gen Z members use mobile devices as gaming platforms, according to a report by mobile ad and app monetization firm Tapjoy. And Gen Z is also the most likely of all ...

Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announced the launch of the Tapjoy Private Exchange. The private exchange opens Tapjoy’s premium in-app, ...

Months after Apple forced its incentivized app download model out of the App Store, mobile marketing company TapJoy is poised to launch a new direct-to-consumer initiative this week that works outside ...

Mobile advertising company Tapjoy is launching a new platform today that it calls nGen, and CEO Steve Wadsworth told me it reflects a broader transformation at the company. “In a lot of ways, it’s a ...

The Board of Directors of Tapjoy, Inc. (www.tapjoy.com), a leading mobile and advertising platform, today announced that Steve Wadsworth, the former president of Disney Interactive Media Group and a ...

After the initial excitement and celebratory high fives, it gets a crash course in growth planning. That’s exactly what happened to Tapjoy. The San Francisco-based company was started in 2009 by two ...

Over the last year or two there has been a maturing in terms of many people’s vies of how modern infrastructure should look. A few years ago things were very polarized between those who said public ...

Down but not out, Tapjoy confirmed to AllThingsD that it is modifying its incentivized purchases to work within Apple's new ranking system and to ensure its apps will make their way into the App Store ...