Tesco's iconic logo is being removed as part of 'emotional' supermarket shake-up
If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...
Marketing Week7d
Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
Tesco launches ‘It’s Not a Little Thing. It’s Everything’ campaign
Tesco has launched a new marketing campaign that highlights the emotional impact of food. Called 'It’s not a little thing. It ...
Tesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...