When firms develop new products there are a number of steps they go through. From idea generation to prototype development to product development to commercialization to assessing the new product and ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Product ideation, testing, and marketing spaces are built into the spine of consumer packaged goods giant’s new North American headquarters. For consumer packaged goods, the path from product idea to ...

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...

New cloud techology aims to reduce costs and speed vehicle product development by bringing software collaboration earlier into the process. This may be the era of technology-laden software defined ...

Back in 2022, I wrote about the triple threat of additive, agility and automation—three forces that were already reshaping manufacturing and product development. Fast forward to 2025, and these trends ...