Toucan Sam, the instantly recognizable mascot who has graced boxes of Froot Loops cereal for decades, has a new look. But fans of the fruity cereal — and a very vocal group of people on social media — ...

It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

to avoid confusion with Toucan Sam, the Battle Creek-based cereal giant's pitch-bird for its Froot Loops cereal. uses a brightly colored toucan in its logo, too, and disagrees that there is any ...

Yesterday the Federal Trade Commission proposed "voluntary principles for marketing food to children" that would require the drastic reformulation of many popular products. The guidelines do not have ...

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

Toucan Sam: Yeah, it’s gonna be me, Spuds MacKenzie, the Mucinex phlegm dude, The WB frog, and Mayor McCheese. Tony the Tiger: I don’t know whether to give you a high-five or put my head in the oven.

The Kellogg Company bit off more than it could chew when it threatened legal action against a Mayan group over use of its toucan logo it claimed resembled Toucan Sam. The Froot Loops maker initially ...

Kellogg Co. is asking a San Ramon group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal. An attorney for ...

Toucan Sam has changed. Back in the sixties, the Froot Loops mascot was a little flatter and paler, with contemplative oval eyes. Now, he's anthropomorphized into a googly-eyed craaaaazy dude, with a ...

Ann Curry - ousted as "Today" co-anchor in June - has a particularly memorable interview in this month's Ladies Home Journal (it's been on the stands but just now coming to my attention.) She also had ...