Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...

The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

We've all been the newbie at some point. Everyone starts somewhere; no shame in that. But what if I could share a couple of tips to help you jumpstart your account-based marketing ( ABM) journey? You ...