Throughout today, The Drum will be bringing you reaction as we get it from across the marketing and creative industry after Labour’s historic landslide general election win. Eager to build close ties ...

Amid its two-year suspension from the Association of the British Pharmaceutical Industry, the U.K.’s pharma trade group, following a series of breaches of the organization’s code of practice, Novo ...

The PMCPA ruled that “a systemic failure in compliance oversight” at Theramex has brought discredit on the industry, prompting the U.K. pharma marketing watchdog to consider additional sanctions ...

In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. UK marketing leaders are gearing up for a ‘bullish’ 2024, with more ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Let’s cut to it: UK businesses today are braving it through tough economic ...

Coca-Cola Great Britain has appointed Louise Maugest as its new UK marketing boss, replacing Kris Robbens following his promotion to senior director of brand strategy in the global team. In her role ...

The UK, alongside continental Europe and Australia were cited as being “go-to” markets for best practice in a World Federation of Advertisers (WFA) poll of 65 senior marketers from companies such as ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Over 89% of the UK’s population goes online daily, and you can bet your bottom ...

Aldi UK marketing director, Adam Zavalis has departed after almost three years at the discounter. Having held the position since 2021, Zavalis led Aldi’s UK marketing strategy and campaign proposition ...

Currency instability may have the public spooked, but agencies can still find opportunities, writes Nick Berry of corporate finance and advisory practice Green Square. The full political fallout from ...