Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Shares in Unity have surged by 36.2% to $29.24 after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppLovin. At close yesterday, shares had ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company's stock jumped over 14% to a new 52-week high. Unity's stock price jump was powered by a trading volume of ...

Unity is launching its Game Growth Program to help indie game developers accelerate adoption of their games. Through this program, Unity will use its resources to help developers grow downloads and ...