Meta's Threads app can do more than meets the eye.

Meta's Threads is no Twitter. It also looks like it's on pace to eclipse the old Twitter's user base. That's hard to understand. Threads doesn't seem nearly as lively as the old Twitter. What gives?

Threads is now consistently surpassing X in daily US users, data shows. While X's user base remains relatively flat, it still has Threads beat on monthly users. Mark Zuckerberg is bullish on Threads, ...

Nearly 35 million new users have flocked to Instagram’s Threads this month as the Meta platform seeks to capture users leaving X and keep an edge over emerging platform Bluesky. The growth rate for ...

Threads just got a little closer to services like Mastodon. The post-Twitter world is fractured among a handful of potential alternate social networks—which is exciting, but also annoying. Things got ...

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. One of the most anticipated changing of the ...

Threads, Meta’s X competitor that looked to capitalize on user discontent with billionaire Elon Musk’s acquisition and rebranding of Twitter, is inching closer to potentially overtaking X in daily ...

Meta’s social network, Threads, now has 275 million monthly active users (MAUs), the company said on Sunday. “Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone ...

Threads on Thursday became available to users in the European Union, dealing yet another likely blow to X from a rival platform. Threads teased the EU launch earlier this week by showing an untitled ...

As Bluesky continues to make announcements regarding its expanding user base, Meta's Threads app is also becoming a major contender in the social microblogging space -- citing 35 million sign-ups in ...