Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data ...

Marketing is about to be made accountable, and marketers are going to love it. Despite years of investing in a slew of stovepipe applications, ranging from online advertising bid management, to web ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

DATA DRIVEN: This screenshot from Pink shows homes in Michigan that could be a good fit for heat pumps. Zooming in further shows a street-by-street view. October 1, 2025 Think about “big data” in HVAC ...

Over the years, technology has developed and become even more intuitive (more than we may have ever thought). Looking back 20 years, we were all using a small Nokia phone; fast forward to 2025, and ...