Previous iterations of the codec narrative have produced predictable outcomes with incremental efficiency gains, gradual deployment, and long-tail coexistence with previous standards. The same is ...

H.264 is the closest we have to a universal codec, which is why it was surprising that in Bitmovin's "Video Developer Report 2021," H.264 usage actually dropped from 92% in 2020 to 83% in 2021 among ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...

BEAVERTON, Ore.—Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that Amazon, a major consumer electronics maker, along with Dell and Lenovo PC, two of the leading world-wide PC makers, have joined the HEVC ...

BOSTON--(BUSINESS WIRE)--Access Advance today announced that ByteDance, Tencent, NTT, and NTT Docomo, all significant VVC patent owners, have joined the VVC Advance Patent Pool as Licensors. These ...

In the 8.16 release, the main focus was placed on implementing native support for the H.266/VVC codec. The collaboration with the decoder’s developers for the H.266/VVC codec at the Fraunhofer ...

A new report from mobile and video technology research company InterDigital spotlights Versatile Video Coding (VVC/H.266) as a standout video codec with a highly versatile design for use across an ...