Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The VR intervention improved HCPs' empathy and knowledge about MG, enhancing shared decision-making capabilities. The ENGAGE program's design involved MG patients, featuring scenarios that highlighted ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Virtual reality (VR) and augmented reality (AR) are technologies that allow users to immerse themselves in digital worlds or ...

A short virtual reality session significantly lessened pain in patients with cancer, a new study has found. Most people with cancer experience pain and treatment usually involves pain-relieving ...

An Irvine-based software maker’s push into virtual and augmented reality is attracting a mix of new customers that includes eye doctors, engine builders, chemical plant operators and an NFL ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

Within the past year, NextVR has secured partnerships with Live Nation, Fox Sports, and Time Inc. The company also teamed up with CNN to broadcast the Democratic presidential debate in September, as ...

Virtual reality may prove to be the future of TV, video, and gaming; or, it may play out like 3-D TV or LaserDisc, a fad that never really takes off. Companies like Facebook, Samsung, and NextVR are ...

Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...