WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

Adobe and WPP have expanded their global partnership to combine Adobe's AI tools with WPP's agentic marketing platform. The ...

It is a shift that moves the company completely across the brand architecture spectrum. From its origin as a pure house of ...

WPP today unveiled a new version of its marketing operating system WPP Open that’s designed to appeal to smaller clients across the global ad market. It’s called WPP Open Pro, designed as a self-serve ...

Google and WPP announced a new collaboration today under which Google’s Gemini generative AI models are being integrated into WPP’s Open AI-powered marketing operating system. The announcement came at ...

WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

WPP Open for B2B is powered by IBM's (IBM) watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and ...

WPP (NYSE:WPP) used its 2025 preliminary results presentation and strategy update to acknowledge a difficult year financially ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches. The ...

​WPP Plc (NYSE:WPP) is one of the Best Undervalued UK Stocks to Invest In. On February 26, WPP Plc (NYSE:WPP) announced its multi-year strategic plan and 2025 preliminary results. The strategic plan ...