For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, fizz, fizz, oh what a relief it is!" And while the ad highlighted the ...
A TikToker's video of herself trying Alka-Seltzer for the first time at 22 went mega-viral. The earnest clip made viewers laugh, like her description of the drink as "golf course vibes." Many ...
Alka-Seltzer has been a go-to solution for hangover relief since its launch during Prohibition. Still, the product has rarely been pitched to consumers with that angle in mind. Instead, its ability ...
Bayer’s Alka-Seltzer is using that play on its iconic “Plop Plop, Fizz Fizz” slogan to help promote the brand’s new Fizzy Melts, said to provide all the benefits of the original Alka-Seltzer without ...
A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
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