ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot designed to capture the next wave of digital entertainment ...
The first week of January delivers a packed OTT lineup, mixing Indian sequels, Hollywood thrillers, and Korean dramas, ...
The Indian streaming platform ZEE5, 70 percent of its content consumption was in non-Hindi languages, President of Digital Businesses and Platforms at Zee Entertainment Enterprises Ltd, Amit Goenka, ...
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