A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks ...

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition ...

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google ...

You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.

Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just ...

A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Catch up quick. Google introduced AI Mode – an evolution of AI Overviews – at its I/O and Marketing Live events in May.

Cloudflare says Perplexity evades crawl directives with stealth tactics; Perplexity calls the claims a misunderstanding – or ...