Trump, Coke and cane sugar
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2don MSN
The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature cola obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.
Agricultural industry leaders fear a push away from corn syrup could disrupt production of the U.S.’s largest crop.
Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that outperforms traditional sponsorship.