Idomoo and AWS expand their partnership, integrating Lucas with Amazon Q to deliver faster on-brand and AI-driven video creation for enterprises.

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to ...

Amazon has rolled out its most extensive brand update since 2000, appointing design studio Koto to lead an 18-month refresh of its visual identity across its core brand and more than 50 sub-brands.

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Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the course of ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...