Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

In April alone, Cisco Systems, Computer Associates and Sun Microsystems held their partner conferences (all in Orlando, Fla.), and we could write volumes about the conversations we had with the ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.