James Chen, CMT is an expert trader, investment adviser, and global market strategist. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance ...

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. Conversion value rules allow businesses to indicate ...

Roth IRA conversions have the potential to create considerable value for people who have enough funds available outside of their retirement accounts to cover the taxes they generate. Roth conversions ...

Conversion price is the price per share at which convertible securities—typically bonds or preferred shares—can be exchanged for common stock. Conversion ratio is the number of shares that an investor ...

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same ...

Conversion values are adjusted by the specific rules (for example, increase value for users in New York by 20%) and reported in the conversion value column of your account, Google explained. You can ...