The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ajeet Singh Design is all ...

If you’ve been in business or innovation circles in the past ten years, chances are you have experimented with design thinking. You have gone through the brainstorming sessions, you have done the ...

And how harnessing the power of design shaped the company’s global strategy. As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted ...

Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

This clear, organized process can help teams break free of a variety of human tendencies that get in the way of innovation. For business leaders, the struggle between efficiency and innovation is ...