Kathy hopes you didn't recognize her at the supermarket. She pulled some sneaky stuff to snag SnackWell's Fat-Free Devil's-Food Cookie Cakes. "I was shopping with my daughter," Kathy said. "Like most ...

SACRAMENTO — The maker of devil’s food cookie cakes has settled its claims with a California health advocacy group. The bakery argued it was unfair of the state to require the bakery to put a warning ...

McDill Associates, a strategic marketing firm, has recently completed a national rebranding project for the SnackWell's brand of cookies and snacks. The SnackWell's brand peaked in the 1990's and is ...

Back in the '90s, fat was public enemy No. 1. Magazine covers and even the now-outdated food pyramid warned against it. That fear fueled a whole wave of low-fat packaged foods — including the ...

Wonder how a nice Southern boy like Brian Crow ended up in Denver at the evil-sounding Devil’s Food Bakery & Cookery? “We needed to spread our wings,” explains Crow, who moved here from Asheville, ...