Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the user without considering ...

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s ...