Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 7 years old. Every entrepreneur ...

One of our founding fathers, Benjamin Franklin, said, “An ounce of prevention is worth a pound of cure.” It’s common sense yet not common practice. In business, one way to put an ounce of prevention ...

Business owners often spend a great deal of time and resources on keeping their existing clients, by cultivating good relationships and maintaining a high standard of customer service. Consistently ...

We all know how important making a good first impression can be. Whether you’re making a sale to a customer, or pitching an idea to a prospective investor, or meeting a new colleague for the first ...

I tend to be fairly introverted when meeting people for the first time, especially in large group settings. I often get nervous or anxious when first arriving to a party or industry event, ...

In business, as in social situations, first impressions are crucial. Giving a bad first impression can lose you the confidence of prospective employers, customers and clients, and even cost you ...

It turns out the old adage, “You never get a second chance to make a great first impression,” may not be true after all. There’s a great deal of pressure around making a positive first impression–and ...