Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, ...

OLDWICK, N.J.--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: ...

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The partnership, signed Feb. 1, will operate under the Insurance Marketing ...