Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Making marketing analytics more approachable is a common challenge that many businesses face today. Lots of marketers talk about being data-driven, but the reality is that many are simply talking the ...

Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing ...

Retailers are rethinking seasonal marketing by pairing analytics-driven planning with creative, emotionally engaging campaigns. Examples range from Girl Scouts using nostalgia, social media, and ...

Are you tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

The MS Marketing Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust technical ...