Streaming's biggest players are quietly rewriting the rules of how their apps look, feel, and even how you pay to share them.

(WAND) — Big changes are coming to your Netflix screen. The streamer announced an "upgraded TV experience" on Wednesday that's supposed to offer better recommendations and an improved interface.

Netflix is full of great new movies and classic cult TV shows that the service promotes on its home screen and via your personalized recommendations. But if you use Netflix a lot, it's not hard to ...

Netflix started rolling out the first major revamp of its television app in a decade on Thursday, testing changes designed to help viewers more quickly decide what they want to watch. The video ...

Television producers know you're not watching TV in the same way you did before. "Second screening" is the practice of using a secondary device, usually a smartphone, while "simultaneously engaging" ...