Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW Prosocial behaviors are actions meant to help others, like sharing or comforting. Helping ...