Now in its 21st year of celebrating Halloween with its burrito giveaway event, Chipotle today announced it will open a virtual location and debut a Halloween-themed corn maze on popular gaming ...

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...

Chipotle Mexican Grill announced on Tuesday it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn ...

Chipotle Mexican Grill is offering a new promotion on the popular Roblox digital gaming platform with “real world” crossover. The quick-service retailer is launching “Chipotle Burrito Builder” on ...

Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...