With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

As part of Apple's pro-privacy push, it rolled out a change in iOS 14.5 last month that explicitly asks users for permission to allow apps to track their activity across other apps and sites for ad ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has partnered with Meta Audience Network to offer Unity Ads through Unity Mediation, for the purpose of in-app bidding. Through the partnership, Unity creators will be able to further optimise ...

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...

Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple's new ad targeting rules to shave $30 million ...