App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that account for regional differences and user ...

Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company made $160 billion from advertising revenues in ...

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the ...

This market map showcases the main subsectors of the travel app ecosystem and the most popular apps in each, giving a concise overview of the landscape.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Video streaming is one of the most popular app categories, with users spending over seven hours a week watching videos. Some of the top apps, such as TikTok, YouTube and Netflix, have the highest ...

Partner with leading mobile gaming marketing agencies to get your game app to the top in the market, attracting new users and increasing app downloads instantly.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

Looking for top influencer marketing services? Learn what the services do, how to choose, and the benefits for your app acquisition strategy.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts ...

Iain is a results‑driven marketing leader with extensive experience in direct and digital marketing, specializing in mobile‑app growth, user acquisition, engagement, and retention. He has a proven ...