One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos’ Blue Origin on Monday called off its inaugural launch of its New Glenn rocket after a number of last-minute issues – hurting the space firm in its race to compete with Elon Musk’s dominant SpaceX. The 320-foot rocket was scheduled to blast off from Cape Canaveral in Florida at 1 a.m. ET before the launch was aborted.

Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA’s Mariner and Pioneer spacecraft a half-century ago.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

Engaging articles, breathtaking images and expert knowledge New Glenn just earned its wings.

Jeff Bezos' Blue Origin rocket has launched from Florida and entered orbit for the first time However the rocket booster - designed to land on a platform in the Atlantic so it can be used again ...

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Florida diner in Florida after.

The first-ever launch of the New Glenn represents a major milestone for the Amazon billionaire Jeff Bezos, whose Blue Origin spaceflight company has now officially entered the orbital launch market and heavy-lift space industry, setting it up to compete with the likes of Elon Musk’s SpaceX.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Jeff Bezos' Blue Origin rocket, the New Glenn, lifted off successfully early Thursday after a short delay, making it's first ever launch into orbit.