Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Cluely’s billboards (above) became the story of the summer and a damn good story too. There was a lot of trendy talk about ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Investigation exposes broadcast media's partisan tilt through 2025 examples, including NPR CEO Katherine Maher's testimony ...

An Idaho company is recalling nearly 3,000 pounds of raw ground beef that may have been contaminated with E. coli. The recall involves 16-ounce vacuum-sealed packages labeled “Forward ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

Regulators aren't asking "do you have an opt-out link?" They're asking “was the language easy to understand?” and "what ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

Shamima Begum’s bid to return to the UK was revived after European judges challenged Britain’s stance in the jihadi bride’s ...

Avocados From Mexico has mixed up its marketing strategy, cutting loose a platform with 128 million viewers for more targeted ...